Volume & Issue: Articles in Press
Number of Articles: 5
Providing a framework of touch points in the multichannel shopping journey of young women consumers

Articles in Press, Accepted Manuscript, Available Online from 07 May 2024

10.48308/jbmp.2024.234517.1579

Mojtaba Karimian; Hamid Reza Irani; Aliakbar Jafari; Asadollah Kordnaeij; Hamidreza Yazdani

Providing a model for the loyalty of corporate customers of Refah Bank

Articles in Press, Accepted Manuscript, Available Online from 07 May 2024

10.48308/jbmp.2024.235151.1590

sajjad zamani; Amir Khanlari; Mohamad rahim Esfidani; Hamidreza Yazdani

Identifying and prioritizing the core capabilities of top apparel platforms in Iran

Articles in Press, Accepted Manuscript, Available Online from 11 May 2024

10.48308/jbmp.2024.235257.1594

Shahram Khalil Nezhad

Investigating the impact of sensory marketing on attracting and retaining coffee customers in coffee shops: the moderating role of ethnic identity

Articles in Press, Accepted Manuscript, Available Online from 12 May 2024

10.48308/jbmp.2024.235029.1586

Milad farzaneh kohneh shahri; Bagher Asgarnezhad Nouri; Ghasem Zarei; somayeh saebnia

Journal of Business Management Perspective

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